Understanding the True Value of SEO

Search engine optimisation (SEO) is the process of securing a top 10 ranking in Google, the leading search engine, for competitive keyword phrases.

A competitive keyword phrase is a word or group of words that most people use to search for the product or service you offer. These keyword phrases are usually expensive in pay-per-click advertising, costing upwards of $2,50 per visitor.

To determine the value of a top 10 ranking in Google, we take the estimated cost-per-click of an equivalent pay-per-click ranking, then multiply it by the traffic that you would receive from that ranking.

For example, let's say you were paying $2.50 per click for a website visitor through pay-per-click advertising, and you were receiving 100 visitors per day. The value of an equivalent ranking in the (free) search engines would be $250 per day.

Unlike paid advertising, such as pay-per-click advertising, where you are limited by your daily budget, with search engine optimisation (free listings) you are not limited by daily budgets and instead receive the maximum number of website visitors each day.